Mukbang reviews indulge our deepest, gluttonous desires, and YouTube viewers can’t get enough of it

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Mukbang reviews indulge our deepest, gluttonous desires, and YouTube viewers can’t get enough of it
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Mukbang reviews indulge our deepest, gluttonous desires, and YouTube viewers can’t get enough of it.

By Nia Decaille Nia Decaille Audience producer Email Bio Follow April 20 at 12:00 PM We are a society obsessed with food, and our affection for gluttonous media tells us so.

As we’ve seen in the beauty community, the YouTube economy is seriously competitive, and few hosts can snag lucrative partnerships that allow them to make it a full-time career. But mukbang reviews do rake in millions of views. Thai’s mukbang videos explore a range of dishes, from decadent piles of king crab to Taco Bell. In the clip above, Kim demolishes an enormous bowl of beef pho. She raves about how good it is and shares tips about how to find the best pho spots as she slurps and chews. “I’m sorry, I’m barely talking because this is so bomb,” she says, before dunking a large spoon into the bowl.

BLovesLife At the beginning of her videos, creator Bethany Gaskin belts out, “What’s up myyyy Beeloveleez?” in a singsong style with an occasional happy dance. Gaskin, also known as BLovesLife, started her channel in 2017 and is known for her lively reviews, food challenges, her signature sauce recipe and beauty content. She describes her channel as “G-rated family fun.”

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