The MTVAwards ratings plummet
The MTV Movie and TV Awards gathered their smallest audience in at least four years Monday night, falling sharply the 2018 telecast.star Zachary Levi, drew 1.8 million viewers across MTV, VH1, Comedy Central, Nickelodeon, BET and CMT. That's a 42 percent drop from the 3.08 million who watched on those channels a year ago.
The awards also aired on fellow Viacom channels TV Land, MTV2, MTV Classic and BET Her; figures for those weren't immediately available. The 2018 awards averaged 3.37 million across all 10 channels. The demographic ratings for the awards also took a nosedive. In MTV's core audience of adults 18-34, the show's 1.3 rating fell by 46 percent year to year. Among adults 18-49, the six channels for which numbers are available averaged 0.8, down 43 percent from 1.4 a year ago.
On MTV alone, the awards drew just 434,000 viewers — less than half the 903,000 who watched on MTV last year. The telecast also fell by more than 50 percent in adults 18-49, from 0.5 in 2018 to 0.2 Monday. MTV says the combined audience across linear and social channels was 3 million, which is still down 11 percent from the TV-only audience in 2018.won the award for best movie at the ceremony, which was taped June 15, and
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