Poor milk prices from around 23 years ago and a trip to the States to see where Ben & Jerry’s ice cream was made proved to be the catalyst for what has become one of the East Yorkshire coastline’s most successful farm diversifications that now sees Mr Moo’s ice cream parlour in its 20th anniversary year at Southfield Farm, Skipsea.
Harry said he was offered his opportunity to spend a life in ice cream when he was in his early teens and back then immediately gave his reply, motivated perhaps more by the ice cream itself than a career prospect.
“We opened in 2003. At the time we had a herd of 130 dairy cows. The original plan was to do both dairy farming and ice cream. I had been getting to the stage where I could help with the cows, bringing them in, milking and getting them out again but I was still at school.
“All of the raw milk that we pasteurise here is collected by the Varleys with their Chestnut Dairies tanker and is brought straight here. Sue and the family make sure we are never short, even in August when normally the amount of milk produced goes down just at the time we need it to be up.
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