MPA chief Charles Rivkin reflected on the year of furloughs for exhibition, and the industry’s recession, but emphasized one of strength going forward in a speech at CinemaCon on Tuesday. The…
on Tuesday. The drumbeat of “comeback” is the motif continually being emphasized at this year’s conference.
We are the industry that drives one of America’s greatest exports. $16 billion in export revenue, and a positive balance of trade with nearly every country on the planet. Having a job, and being able to make payroll for your employees, these are MORE than matters of economic necessity.Of the simple satisfaction of leading the life you deserve.
Whether we were asking Congress to include movie theaters in the “Save Our Stages Act” or raising the banner for all exhibitors in the “Big Screen Is Back” campaign. And only 3 weeks after F9 debuted, Disney’s Black Widow had an $80 million opening, and now it’s closing in on $180 million. And you can hear customers in the lobby again, talking about the movie they just saw. Once again, you can smell the popcorn.I’m proud to serve as Chairman of the ‘Alliance for Creativity and Entertainment’ , which is now the world’s leading coalition to protect the dynamic legal marketplace and reduce digital piracy.The data shows us that in the pre-release period of a movie, piracy reduces box-office revenue by more than 19 percent.
All of them rapidly growing our industry into the iconic, and economic powerhouse that it remains today.
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