MoviePass Inc. is taking time off on one of the busiest box-office weekends of the year.
The subscription-movie service, which is owned by Helios & Matheson Analytics Inc. HMNY, -5.77% , announced Wednesday evening that its service would be temporarily interrupted starting at 5 a.m. Eastern on July 4 in order to work on an “improved version” of its mobile app.
Fourth of July weekend is traditionally one of the more bankable periods for movie-ticket sales. This year’s offerings include the release of “Spider-Man: Far From Home” from Walt Disney Co.’s DIS, +0.32% Marvel Studios and the wide release of the critically acclaimed horror movie “Midsommer,” from Sony SNE, +1.94% and A24.
“There’s never a good time to have to do this,” MoviePass Chief executive Mitch Lowe said in a statement. “But to complete the improved version of our app, one that we believe will provide a much better experience for our subscribers, it has to be done.” Lowe said the outage comes in response to customer complaints, including limited movie options, surge pricing and service outages.
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