“I would like to see a lot of major theater chains put together a ‘bring a friend back to the movies for free,'” Sony Pictures Classics co-head Tom Bernard told Page Six.
Sony Pictures Classics co-head Tom Bernard — who is heading to the Oscars this weekend with Pedro Almodóvar’s “Parallel Mothers” — has some novel ideas about getting moviegoers back into the theaters.
“There are all these little gimmicks that get people back to the theater. And once you see a movie on the big screen, it’s just not like watching it on your TV.” “You are getting an email that is almost personalized, like ‘Hey Tom, what are you doing this weekend? There is an art movie you might like.’ . . . The theaters have the data.”Getty Images for The Academy Of
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