Some people are using filters to subvert the very beauty ideals they’re inspired by.
Instagram filter to move aside. The most interesting thing happening in augmented reality right now isn’t beautifying filters that purport to make us “prettier” by removing skin texture and flaws, changing our features or making us look like Kardashians. Instead, the new wave of futuristic Instagram filters are approaching aesthetics in an entirely different way.
Of course, it didn’t take long for filter creators to make the leap from fantastical and playful designs to those intended to correct or improve users’ appearances — especially when Instagram launched its own filters in 2018. Social media, thanks in part to these beautifying filters, has been linked to a decrease in self-esteem and an increasedBut it’s not all bad body image.
on the Otherworldly filter, which “imagines what humans would look like in another dimension, without norms and genders,” for Huh, an experimental art project that brings together creatives from different parts of the world.Still, even though Alpha focuses mainly on artistic aesthetics, beauty ideals do factor into her design process. “When I do my filters, I don’t distort people’s faces,” she says. “I’m only adding 3-D elements to them.
Meanwhile, some people are using filters to subvert the very beauty ideals they’re inspired by. “My first viral filter was Handsome Squidward, and a lot of people commented about how it looked like filler harmonization,” says Brazilian creator Jonathan Augusto Queiroz Pereira, referring to the practice of injecting fillers into the lips, nose, forehead and/or chin to make a person’s facial features look more balanced.
Roche says that it’s likely it will become easier for designers to create their own filters going forward, and she expects designs to become even more unconventional. “I believe AR on social media as we know it right now is only the beginning,” she says. “Most devices are actually not powerful enough to run the technology as smoothly as intended. I think filters can get more complex, more interesting; they can be practical, informative, abstract, entertaining and political.
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