Mother of Pearl’s new collaborator isn’t a model, an influencer, or even another fashion brand; it’s a TV channel.
on a sustainability project that included a series of panels at London Fashion Week and a short film about fashion’s impact on the planet . Their goal was simply to raise awareness, both for Mother of Pearl’s fans and the fashion industry as a whole, but the response was so strong that both parties felt it necessary to do something bigger.
“I think a lot of people don’t have a real grasp on the impact of fashion and that it’s one of the most polluting industries on the planet after oil and meat,” Powney says on a call from London. “In a way, this collection is a solution to that problem. We’re trying to say that you can make things better and create a more elevated product, too. Sustainable fashion doesn’t have to be hemp or hippie-ish.
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