As of January, about 639 “startup unicorns” existed in the United States.
As of January, there were approximately 33 million “small businesses” in the United States.
The book’s thesis: “Not every successful startup was created by a hoodie-wearing genius.” Mollick contends this “startup monomyth” creates adverse outcomes. And just to put a finer point on the issue, most unicorns were not obvious unicorns when they were funded. This mismatch leads to unintended consequences. Now the entrepreneur ends up looking for a mythical beast that might impress some folks in Silicon Valley, hoping they will think that you and your idea could become a unicorn, even though the minting-a-unicorn process is pretty damn opaque at the beginning. It takes time for that horn of plenty to grow, and more often than not, it doesn’t.
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