A time-is-money mentality is quickly becoming the governing influence in consumers’ beauty routines.
, “There’s now this question, as we face the idea of a potential looming recession where, if people are putting their money toward tweakments instead of serums and face masks, how is that going to affect brands?”
At the same time, Horwitz noted that Gen Z, who generally have less disposable income, are increasingly interested in tweakments, meaning analysts are also anticipating recession-induced budgetary shifts may come at the expense of maintaining such aesthetic treatments. Here, the top 10 tweakments in the U.S. according to Spate, as ranked by year-over-year growth in U.S. Google Searches.The meteoric rise of microneedling treatment Morpheus8 has been bolstered by its Kardashian connections. Last fall, Kim Kardashian uploaded an Instagram Story hailing the treatment as a “game-changer” for a tightened tummy appearance.
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