A steady stream of mid-budgeted films from various genres has bolstered ticket sales, augmenting big business from blockbusters.
For nearly three years, the domestic box office has been chasing the highs of the pre-pandemic era, hoping that blockbuster franchise films would fill seats and sell popcorn.
The performance of the 2019 box office has become the benchmark for the industry in recent years as it represents the last full year of theatrical normalcy beforeSince movie theaters reopened to the public in late 2020, the domestic box office has steadily recovered, generating significantly higher ticket sales each year. Last year, the box office reached $7.5 billion, up 64% from the $4.58 billion in ticket sales seen in 2021. But, it lagged around 34% from 2019.
A lifelike doll programmed to be a child's greatest companion and a parent's greatest ally turns murderous in Universal Studios and Blumhouse's "M3GAN."In 2023, that volume is coming back and it's "driving a healthier market overall," said Shawn Robbins, chief analyst at BoxOffice.com.
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