Starbucks recently said it would raise its fertility cover to $25,000
and Facebook began paying for employees to freeze their eggs in 2014, this generosity was met with cynicism. Critics dismissed it as another attempt at social engineering from Silicon Valley, no bastion of female-friendliness. Rather than empowering women, they feared, it would press them to delay motherhood; Apple would do better to install child-care facilities at its brand new headquarters.
Such gripes have not stopped employers from embracing such schemes. Quite the opposite. More than one in four large American companies now pay for some fertility treatment, according to consultants at Mercer; one in 20 covers egg-freezing. In America Bain, a consultancy,cycles , according to Fertility, an educational site for fertility patients. This week Starbucks said it would raise its fertility cover to $25,000, including for baristas who work over 20 hours a week for more than six months.
A lot of this is welcome. But advocates of gender equality are right to point out that some benefits—egg-freezing in particular—look like a distraction. And it is no substitute for eliminating the motherhood-penalty in the workplace."Fert perks"
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