Its impact can be felt anytime someone buys a ticket to a music concert, walks through the doors to the venue and heads towards the stage hoping for the experience of a lifetime.
DJ Alan Freed and the promotional poster for the Moondog Coronation Ball. CLEVELAND, Ohio – You’d be hard-pressed to find too many people with first-hand accounts of the first major rock and roll concert in history.The Moondog Coronation Ball held at the Cleveland Arena on March 21, 1952, lasted just 45 minutes. But its impact can be felt anytime someone buys a ticket to a music concert, walks through the doors to the venue and heads towards the stage hoping for the experience of a lifetime.
It’s something Leo Mintz, owner of Record Rendezvous in Cleveland caught wind of. Mintz became the first person to sell R&B records locally. One of his customers was Alan Freed, a disc jockey at WAKR in Akron. Plans for the Moondog Coronation Ball were set. Cleveland to concert promoter Lew Platt provided the funding of the concert. Unlike the smaller R&B shows that had taken place in Los Angeles and now Cleveland, the Moondog Coronation would take place at the Cleveland Arena with a planned audience of 8,600 people.The lineup for the Moondog Coronation Ball was to feature Paul “Hucklebuck” Williams, Tiny Grims and His Rockin’ Highlanders, the Dominoes, Danny Cobb and Varetta Dillard.
“After Paul Williams and His Hucklebuckers took the stage, those outside began to force open the doors,” Lance Freed says in “Rock Concert.” “The arena was jammed, making it impossible to dance, let alone hear the live attractions on the primitive speaker system. Freed would get a do-over weeks later when he produced two more Moondog events that would go off without a hitch. Their success would allow Freed to take his concerts on the road throughout the state and region.
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