Monzo has reached 3 million customers — and new product launches could help convert them to primary account users

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Monzo has reached 3 million customers — and new product launches could help convert them to primary account users
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Monzo has reached 3 million customers – but the neobank has been struggling to get them to use it as their primary account:

with OakNorth earlier this year, as well as challenger bank Shawbrook Bank, to offer its users access to a wider range of savings accounts.

It's also focusing on forward-thinking personal finance management features to give its product an edge. While a move toward a broader suite of conventional banking products will help it attract larger deposits, Monzo's focus on offering innovative PFM will likely help it stave of other competitors in the space. For instance, it recently announced it's planning toits gambling block to allow users to block certain merchants to avoid overspending on specific categories.

Monzo isn't the only neobank looking to broaden its product suite, and as these players scale, they're becoming a bigger threat to incumbents and each other. Revolut, for example, recentlythe stock trading industry, moving it further along in becoming a one-stop hub for consumers' financial services needs.

Meanwhile, neobanks operating in the UK are expected to nearly triple their customer bases in the next 12 months: A report from Accenture published earlier this monththat these players will increase their user bases from 13 million to 35 million in that period. Additionally, neobanks have an average net promoter score of 62, compared with conventional banks that only have an average score of 19, per the same report. As neobanks become more prominent in the country and scale their businesses, incumbent banks need to step up their game to compete with challengers' digital offerings — but other neobanks should also be careful. As competition heightens, neobanks need to ensure that they offer services that differentiate them from one another.

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