This is part of Moncler's ongoing 70th-anniversary celebrations. The renowned photographer has shot public figures, including Muhammad Ali, for the London exhibition.
In the first room, Platon shot seven moving images of the Moncler Maya 70 jackets reinterpreted by seven creative individuals, modeled on subjects chosen by the designers. for Rick Owens; Bianca Brandolini and Honey Dijon for Giambattista Valli; Kristen McMenamy for Pierpaolo Piccioli, and musician Tobe Nwigwe for Pharrell Williams.
“This is a celebration of inclusivity and creative power,” said Platon, adding that the process has been “honest, authentic, humble and generous with their trust. Together we all made human magic.” One box contains a padded sleeping bag from 1952 that would go on to inspire the brand’s first down jacket. Another box recalls a landmark year, 1968, when the French ski team wore Moncler for their record-breaking Winter Olympics performance.
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