Molson Coors is appealing the decision, saying it “vehemently disagrees with this decision because we believe light beer should taste like beer, not water.
Beer ads try to be funny, but a regulatory group has determined thatThe National Advertising Division, which is part of the Better Business Bureau, sided with Anheuser-Busch, which challenged a 2022 ad for Miller Lite that uses the phrase “light beer shouldn’t taste like water, it should taste like beer.” The agency said that Molson Coors should “discontinue” the ad because is “not puffery or a mere opinion.
NAD said the ad should be discontinued because Molson Coors “did not submit evidence supporting the claim that any other light beers ‘taste like water.'”“True stewards of the beer industry should be working together to strengthen the beer category instead of resorting to misleading attacks that denigrate products enjoyed by millions of beer drinkers,” an Anheuser- Busch spokesperson said in a statement.
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