Next time you feel like a beer chances are you'll reach for a Modelo Especial, as the Mexican product continues to outsell Bud Light after its disastrous partnership with trans influencer Dylan Mulvaney.
Bud Light sales in off-premise locations such as grocery stores and gas stations tumbling 15.9 percent on a dollar basis and down 20.1 percent on a volume basis year to date as of Aug. 19.“THEY’RE IN TROUBLE”: Video Shows NO ONE at Bud Light Stand at Red Sox GameThe Mexican beer, which is distributed in the U.S .by Constellation Brands, has consistently beaten Bud Light in monthly sales since May — after unprecedented outrage over the company tapping Mulvaney on April 1 to promote the brand.
As of the latest data, Modelo holds an 8.4 percent share of total beer sales in the U.S. so far in 2023, while Bud Light is at 8.2 percent. Dylan Mulvaney arrives at the Alice + Olivia by Stacey Bendet pride event “Camp Pride” at The Close East Lawn on Wednesday, June 14, 2023, in New York. Bump Williams’ analysis said Modelo toppled Bud Light as the best-selling beer in large part thanks to sales in convenience stores, noting “the slides continue as Modelo continues to pad its lead across all off-premise outlets combined.”
Bud Light parent company Anheuser-Busch has laid off hundreds of U.S. workers in the wake of the beer boycott, as Breitbart NewsBud Light parent company Anheuser-Busch laid off hundreds of U.S. workers after Bud Light sales declined for months following a collaboration between Bud Light and transgender activist Dylan Mulvaney.
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Bud Light falls further, Modelo extends lead as best-selling US beerAfter toppling Bud Light to become the best-selling beer brand in the U.S. on the year, Modelo Especial has extended its lead over the beleaguered Anheuser-Busch brand.
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Modelo Especial widens sales gap over Bud Light in wake of Dylan Mulvaney fiascoRetailers are devoting more shelf space to Modelo Especial at the expense of Bud Light.
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Tomi Lahren appears to mock Kid Rock after Bud Light fiascoConservative commentator appeared to ridicule Kid Rock on social media after he was spotted drinking Bud Light—months after joining a boycott.
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Dylan Mulvaney mocks Bud Light controversy while criticizing 'transphobia and hate' at awards speechTransgender influencer Dylan Mulvaney hinted at and mocked the Bud Light controversy while accepting an award for 'Breakout Creator' at the 2023 Streamy Awards.
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Tomi Lahren appears to mock Kid Rock for drinking Bud Light: ‘Wife wears the pants’“A dude drinking Bud Light says… my wife wears the pants. I said what I said,” Lahren wrote on her X account on Saturday.
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Dylan Mulvaney acknowledges Bud Light fiasco at awards show: 'I'm going to go have a beer'Social media influencer and transgender activist Dylan Mulvaney seemed to joke briefly about the boycott affecting Bud Light on Sunday night during an appearance at an awards show.
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