Moda Operandi Entering the Beauty Arena

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Moda Operandi Entering the Beauty Arena
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.ModaOperandi, the e-commerce platform for designer fashion, will begin offering beauty products on its website later this year.

, the e-commerce platform for designer fashion, will begin offering beauty products on its website later this year, WWD has learned.

“Beauty is the logical next step for Moda,” said Lauren Santo Domingo, Moda’s cofounder and chief brand officer. “Our customer comes to us for our curated point of view on personal style across fashion, fine jewelry and home. With the launch of this category, Moda will become a complete lifestyle destination.”

Asked if other people will be hired for beauty, an executive replied, “Jessica will have a dedicated buying team and will receive support from our shared service marketing organization.”There have been several developments in the online beauty world recently. As reported by WWD in April, Farfetch dove into the beauty business with an assortment of over 100 prestige brands.

Last March, Abby Huhtanen joined the e-tailer as its director of fine jewelry. She’s the founder of consulting firm AMH Global, and formerly served as chief commercial officer at Ippolita, president of Kimberly McDonald and fine jewelry watch buyer at Bergdorf Goodman. She’s charged with setting up Moda for aggressive growth in the category.

Last June, Moda shored up its finances by securing investment from G Squared and existing investors New Enterprise Associates and Santo Domingo. Also, Gordon Brothers with Consensus extended Moda a $13 million term loan, which helped get the new investments.

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