.KORAORGANICS is now climate-neutral certified, and founder MirandaKerr is taking the mission to make a cleaner beauty brand seriously.
Kerr plans to reduce the brand’s air freight by 20 percent over the next year, as well as electricity and gas in offices by 50 percent by 2030. The company is also working with the Pace Group to plant trees and aims to utilize recycled, recyclable, refillable or biodegradable materials for primary and secondary packaging when possible.
Kerr, an Australian native, was 13 years old when her mother was diagnosed with spleen cancer, which would impact her view of health, wellness and the connection to the environment. She discussed the matter with a friend of hers in 2006, who connected her with a creator of organic essential oils.