'All of us in this race are going global,' Johannes Larcher tells the TV market in Cannes. 'It's the only way to leverage the increase in content spend.'
One Way or Another
. LACOproductora and Mediapro’s Globomedia is producing the Madrid-based series for HBO Max in Spain, with Jorge Pezzi and Javier Pons as executive producers. Miguel Salvat, Camilla Curtis and Antony Root are executive producers Manuela Burló Moreno, who created, wrote and directed, will return for the second season. Season two will begin principal photography in Spain this spring.
Larcher argued that the rising cost of content spending means, for the big players, there is no choice but to go global.
Larcher, however, was tight-lipped about the impact the $43 billion Discovery-Warner Bros. merger, set to close soon, would have on HBO Max internationally. There has been speculation that plans to merge Warner and Discovery’s streaming services HBO Max and Discovery+ in the U.S. will be repeated worldwide.
Discovery reported 22 million worldwide streaming customers at the end of 2021, while HBO Max and HBO ended 2021 with a combined 73.8 million global subscribers.
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