Barbara Kollmeyer is based in Madrid, where she leads MarketWatch's pre-markets coverage of financial markets and writes the Need to Know column. She has worked in London and Los Angeles for MarketWatch previously. Follow her on Twitter @bkollmeyer.
““This will help us connect to people who are not necessarily our clients but might afford a Ferrari.””
That’s according to Enrico Galliera, Ferrari’s chief marketing and commercial officer who spoke to Reuters in an interview that published on Saturday. He said his company made the move after receiving requests to allow purchases in cryptocurrencies as some clients had invested in those assets. He said Ferrari became more open to crypto after seeing the industry work to improve its environmental impact — Ferrari and its entire value chain is aiming for carbon neutrality by 2030.
Bitcoin has ebbed and flowed with stock markets this year, climbing from around $16,750 in January to nearly $28,000 currently. It reached an all-time high of over $65,000 in November 2021.
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