Millennials trust the postal service more than Amazon. (via CNBCMakeIt)
However, both Amazon and Google still secured spots among the five most-trusted brands in America on Morning Consult's ranking, though the study found that 73% of respondents said protecting personal data was a "very important" factor in a brand earning their trust.
Other very important factors mentioned by a majority of survey respondents include making "products that work as advertised" , "provide refunds if products don't work" and "provide good customer service" . Meanwhile, Morning Consult noted that ethical factors seemed to be less important to the survey's respondents when it came to determining trust. Only 34% of respondents said it was important for a brand or company to "have strong ethical or political values" and only 43% said it was very important for a brand to "have the public interest in mind when it comes to business practices.
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