Milk crate challenge: Why dangerous stunts go viral

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Milk crate challenge: Why dangerous stunts go viral
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The milk crate challenge is taking over social media, with videos of people attempting—and usually failing— to walk up and over a pyramid of milk crates.

The milk crate challenge has garnered millions of views on social media.The milk crate challenge is taking over social media, with videos of people attempting -- and usually failing -- to walk up and over a pyramid of milk crates.

According to Julie Ancis, a cyberpsychology expert and professor at the New Jersey Institute of Technology, the answer is complicated. The milk crate pyramids seen in most videos are stacked in ascending order -- one, then two, typically up to seven, then back down to one. Video after video shows challengers losing their balance, making dramatic, painful, dangerous falls, with the crates sent tumbling.Lewis Nelson, a doctor and professor at Rutgers University, warns that the challenge is very dangerous and can lead to serious back, neck and rib injuries -- to name just a few.

"There are parts of the country where they actually are overwhelmed with COVID patients, so every additional unnecessary patient is a burden to the health care system," Nelson added.

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