Despite TikTok becoming a platform for sharing and discussing news, videos about the midterm elections aren’t breaking through to many potential Gen Z voters, according to interviews with college-age TikTok creators.
young voters are less enthusiastic in 2022 than they were in 2018, when 36% of young voters turned out. Voters between 18 and 24 are more likely to vote for Democratic candidates than any other age group, but they are less likely to turn out in midterm elections.
Olivia Julianna, 19, is a political activist from Texas with more than 580,000 TikTok followers. Her content stands out as exceptionally political when compared with most videos on TikTok produced by students. Some of her midterm election content received millions of views. Julianna talks about issues like abortion rights, LGBTQ rights and voting rights in her content. She said that political content has its corner on TikTok, and performs best when it is “authentic and genuine,” and when mixed with pop culture and trends on the platform.
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