One small step for an intrepid crew of 24th century space explorers could be a giant leap — or flop — for Microsoft when the Xbox-maker launches its long-awaited video game Starfield.
— Microsoft could use a blockbuster to drive sales of its Xbox consoles and its monthly game subscription service.
Much of the anticipation centers on the past commercial successes of Microsoft-owned Bethesda Softworks, the studio behind long-running series such as Doom, Elder Scrolls and Fallout. Bethesda describes Starfield as its “first new universe in over 25 years.”ZeniMax Media for $7.5 billion in 2021. In fact, Bethesda first sought to trademark the Starfield name a decade ago, and teased the game in a brief trailer five years later in 2018.
PlayStation has its own exclusives — including top-sellers Last of Us, the Marvel Spider-Man games and some Final Fantasy games. But Sony has argued to British and European antitrust regulators that Microsoft's decision to make ZeniMax games like Starfield and Redfall exclusive to Xbox provides “further compelling evidence of Microsoft’s ability and incentives to foreclose rivals” to games it acquires through acquisitions.
Microsoft's ongoing battle to close the Activision deal and build enthusiasm for its existing stock of games comes at a slow period for game sales after interest soared at the height of the COVID-19 pandemic.
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