Microsoft is working to incorporate OpenAI's ChatGPT technology in its Bing search engine.
Last year, MicrosoftMicrosoft has also: Industry watchers have speculated that the rise of large language models — the branch of AI that powers ChatGPT — could reshape the search industry, now dominated by Google.
That could be a boon for users — but could also undermine the business of selling paid search results.However, CEO Sundar Pichai has reportedly grown concerned in recent weeks,: Search engines, including both Google and Bing, have been moving for years to try to offer definitive answers to queries when possible.
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