Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake

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Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake
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Satya Nadella wrote off Microsoft’s Nokia phone business acquisition and now says the company’s exit from mobile was a mistake.

Microsoft CEO Satya Nadella is the third chief executive of the software giant to admit the company has made some serious mobile mistakes. Satya Nadella took over from former CEO Steve Ballmer in 2014 and, just over a year later, wrote off $7.6 billion related to Microsoft’s acquisition of the Nokia phone business. In an interview with Business Insider, Nadella admitted that Microsoft’s “exit” from the mobile phone business could have been handled better.

Nadella is now the third Microsoft CEO to admit to the company’s mobile mistakes. Microsoft co-founder and former CEO Bill Gates said his “greatest mistake ever” was Microsoft losing to Android. Google acquired Android in 2005 for $50 million, and former CEO Eric Schmidt admitted in 2012 that Google’s initial focus was beating Microsoft’s early Windows Mobile efforts.

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