As Microsoft competes with Amazon in cloud, it also wants to offer a compelling tool for online product advertising.
The deal is a reminder of Microsoft's deep competition with Amazon in another market — public cloud.Microsoft CEO Satya Nadella at a company event in Washington in 2014.on Monday said it has acquired PromoteIQ, a small company that has focused on helping retailers incorporate ads into their online storefronts. Terms of the deal weren't disclosed.in another market — public cloud.
Microsoft has selected retail as a key industry for its sellers and marketers to focus on. Now the company has made an acquisition that could help it work with retailers as they seek to compete better with Amazon. Product advertising represents a growth spot for Amazon.
Advertising isn't the biggest area for Microsoft but it's also not tiny. Search advertising represented almost 9% of revenue in Microsoft's 2019 fiscal year, which ended on June 30, according to the company's annual report.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
How a coffee shop business turned into Australia's fastest-growing $1 billion start-upIn just three years, payments platform Airwallex has achieved much-coveted unicorn status, completing the company's transformation from a humble coffee shop.
Consulte Mais informação »
FedEx, UPS Find Formula for Delivering Seven Days a Week: Discount Sunday DriversDrivers who will be working Sundays for FedEx and UPS under a new seven-days-a-week regime will be paid at a much lower rate than those that the companies use during the week.
Consulte Mais informação »
From Capri to Ibiza: Resort Retail Gains MomentumThere has been an increase in demand for luxury items at high-end holiday destinations. 🔐
Consulte Mais informação »
These 16 retail stocks could get crushed by Trump’s latest China tariffsTariffs are 'likely to be a factor that weighs on stocks in the retail sector for at least the time being,' a team of analysts at UBS wrote.
Consulte Mais informação »