The actress and Henry Rose founder told us everything about her 'sensual' and genderless new launch.
The first fragrance you ever wore — maybe even the one you wear today — could've been dictated more by your gender than your personal tastes. For too long a time, it feels like the marketing world has presented people with little but light florals for women and bold musks for men, to the point that we now associate sweet scents with femininity and spicy ones with masculinity. In reality, though, gender is both fluid and a social construct.
She even recalls discussing genderless fragrances with a handful of industry experts before launching Henry Rose in 2019 — apparently, one of them outright discouraged her from creating any. "For a little short period of time, I kind of went off of it, because I thought they just knew more than me," Pfeiffer laughs. "Anyway, turns out they didn't."
But the customer feedback doesn't lie. "So many women tell me that [they wear men's fragrances]; it's not just my generation," she says. Pfeiffer's 26-year-old daughter and her friends are also drawn to cologne over perfumes, according to her.With Pfeiffer at the helm, Henry Rose will continue expanding its clean, genderless fragrance empire.
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