Michelin inspectors will begin bestowing stars on restaurants in Miami, Tampa, and Orlando next year
The guide first began as a free booklet in 1900 published by Michelin to help motorists find the best places to eat and drink throughout Europe. Over the past century, it has grown in prestige and expanded its footprint globally. The guide is seen by many as the global standard of restaurant reviews with its up to three star rating system with one-star considered “very good restaurant in its category,” two-star considered “worthy of a detour,” and three-star deemed a “special journey.
In recent years, the guide has partnered with high-profile tourism boards in places like Australia, South Korea, and California to bring the Michelin guide to their areas in order to increase tourism revenue. The Michelin Guide doesn’t disclose how much it is paid to bring inspectors to those market — price tags have beento be well over six figures — though the company has been candid in the past about its partnerships with those respective boards.
“Some countries and some governments that want to . . . attract tourism, they are very interested in having a guide, and so they sponsor a guide to have the ability to communicate around their gastronomic landscape,” Claire Dorland Clauzel, former executive vice president for Michelin guides,
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