With the release of film 'Air' rapidly rapidly approaching, the partnership between Hall of Famer Michael Jordan and Nike is receiving attention - and how much its worth has grown.
SOTHEBY'S ‘THE DYNASTY COLLECTION’ PRESENTS MICHAEL JORDAN'S GAME-WORN SNEAKERS IN ALL 6 NBA CHAMPIONSHIPS
Factors that have contributed to the brand’s growth since its debut "have been the success of Michael Jordan himself as a player and the exceptional marketing created by Nike," Ricardo Fort, a marketing expert and the founder of Sport by Fort Consulting, told FOX Business.would have reached similar commercial success partnering with another apparel brand, nor Nike would have created such a sizeable business with another athlete," he said. "It was the perfect marriage.
was "impeccable" and his behavior since retiring from basketball "has also been commendable," saying, "The lack of controversies is the first step for building great brands such as Jordan." "At the same time, Nike, more than most of the brands of the world, kept delivering incredible creative year after year, investing in innovation and expanding the distribution of the Jordan products," he continued.
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