Michael Eisner Sells Topps Trading Cards to Fanatics

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Michael Eisner Sells Topps Trading Cards to Fanatics
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The sale, for $500 million, comes after Fanatics effectively scuttled Topps' plan to go public by poaching the exclusive rights to MLB trading cards.

is selling Topps, the trading card and collectibles company that he bought in 2007 through his Tornante Company.

Topps is selling its trading card business to Fanatics, the sports merchandise and memorabilia giant, in a deal valued at $500 million,has confirmed. Topps also has a confectionary business , which is not part of the sale.via a merger with a special purpose acquisition company last year, but that $1.3 billion deal collapsed after Fanatics quietly secured the trading card rights to Major League Baseball and the Major League Baseball Players Association.

While Eisner was at Disney, the entertainment giant founded the Anaheim Ducks NHL team, and acquired the Anaheim Angels baseball team, though both teams were sold in the early 2000s. Eisner’s successor, Bob Iger, is also a self-professes sports fan, and has reportedly expressed interest in pursuing ownership of an NBA team, should such an opportunity ever become available.

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