Michael Bloomberg to spend tens of millions more on 2020 ad campaign

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Michael Bloomberg to spend tens of millions more on 2020 ad campaign
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The former New York City mayor entered the presidential race less than two weeks ago.

NEW YORK — Billionaire Democrat Michael Bloomberg is putting tens of millions of more dollars behind a new television ad casting himself as uniquely qualified to defeat President Donald Trump.

The first ad highlighted Bloomberg’s life story, including his success in business and philanthropy. The one that begins Wednesday focuses on his success fighting America’s gun lobby, “big coal” and “big tobacco.” If he can win those fights, the narrator in the ad says, he can beat Trump. Still, Bloomberg’s plan calls for “much deeper buys” in states that hold primary contests in March, particularly the first Tuesday of the month, dubbed “Super Tuesday.” Bloomberg’s vast personal wealth has proven to be both an asset and a liability in the Democratic primary contest.

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