.Facebook parent company Meta intends to let European Facebook & Instagram users opt out of personalized ads as part of a larger effort to respond to a EU privacy order. This is Meta's latest update to account for legal differences between the US & EU.
The new plan will begin on Wednesday and allow users in the European Union to choose if they want to be targeted by ads based on broad categories or if they're OK with personalized ads, according to the Wall Street Journal. Users must submit a form to Meta objecting to its use of in-app activity. The company will then review the request before implementing the change.
Meta initially responded to the fine by stating that it"strongly disagrees" with the conclusion and intends to appeal the decision.Meta took a similar hit in May 2021 when Apple required iPhone app developers to ask users if they wanted their data to be tracked. The simple requirement led to Facebook losing $10 billion in revenue that year.
Meta has been the target of the DPC for regulations for more than a year. The DPC has fined the Big Tech giant for over $1 billion since the fall of 2021, including fines addressing Instagram's handling of children's data and its inability to stop hackers from stealing user data.
Brasil Últimas Notícias, Brasil Manchetes
Similar News:Você também pode ler notícias semelhantes a esta que coletamos de outras fontes de notícias.
Facebook and Instagram users can now opt out of tracking, but only in EuropeMeta will let Facebook and Instagram users opt out of tracking in Europe - but not without putting up a last annoying fight.
Consulte Mais informação »
Meta will allow EU users to opt out of some ad targeting: reportMeta Platforms Inc. reportedly plans to let European Facebook and Instagram users opt out of some personalized advertisements, The Wall Street Journal said...
Consulte Mais informação »
Arkansas suit accuses TikTok and Meta of 'deceiving' users over over privacy and child safety'We have to hold Big Tech companies accountable for pushing addictive platforms on our kids,' Gov. Sarah Huckabee Sanders said.
Consulte Mais informação »
How one European country is planning a 'rail revolution' | CNNFrench train operator SCNF is currently trialing its new generation of high speed TGV-M trains. With faster trains and new lines -- including a 1,000-mile ribbon of cross-border, high speed rail -- the future is looking bright for France's train network.
Consulte Mais informação »
European Commission approves Google’s acquisition of mathematics appEuropean regulators on Tuesday gave the nod to Alphabet Inc.’s Google in its pursuit of Photomath, a Croatian mathematics app. In a statement, the EU...
Consulte Mais informação »
European Banking Federation shares its vision of digital euro, wCBDC, bank tokensThe European Banking Federation has released a vision paper in response to the development of the digital euro by the European Central Bank.
Consulte Mais informação »