Meta’s new text-based social network Threads has eclipsed 100 million users in its first five days. The app is now among the most used social media platforms in the United States, rivaling even TikTok, which had 102.3 million active U.S. users in May.
on Threads announcing the milestone, Meta CEO Mark Zuckerberg said the user base was “mostly organic demand” and Meta has not “turned on many promotions yet.”
But Threads has benefited from its integration with Instagram, Meta’s photo-sharing social network that had an estimated 135 million active U.S. users in May. Users are able to sign up for a Threads account by linking their Instagram account. Despite not being available in Europe yet because of European Union data privacy regulations, Threads has reached 100 million users faster than any other app. The speed of its growth handily beat artificial intelligence app ChatGPT, which took two months to reach that mark, according to aThreads still trails other social media platforms by a wide margin worldwide. Insider Intelligence’s May estimates peg Facebook with more than 2 billion users, Instagram at 1.
The debut of Threads has come while Twitter’s popularity may be declining. Matthew Prince, CEO of network security firm Cloudflare,Twitter traffic tanking.
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