Threads ranks near the bottom of the most popular social apps and continues to trail X, according to Insider Intelligence’s first forecast of the Twitter clone.
Meta's Twitter clone, Threads, ranks near the bottom of the most popular social apps, ahead of only Tumblr, as measured by the number of U.S. users, according to Insider Intelligence's first Threads forecast.
When Threads debuted, it rapidly gained millions of users due in part to its easy sign-up process for Instagram users and because it was a mainstream alternative to X, formerly known as Twitter. Several analyst firms have said X is losing users amid Elon Musk's ownership. Threads needs to establish an identity that's"more than an extension of Instagram or an alternative to X" in order to become a major player in the social media market, said Insider Intelligence principal analyst Jasmine Enberg.Threads real-time messaging app is struggling to attract new users like it did during its blockbuster July debut.
The Twitter clone now ranks near the bottom of the most popular social media platforms, ahead of only Tumblr, as measured by the number of U.S. users, according to Insider Intelligence's first Threads forecast, published Tuesday. Insider Intelligence said it expects Threads to have 23.7 million U.S. users in 2023, far behind Facebook, Instagram and TikTok, which have 177.9 million, 135.2 million and 102.3 million users, respectively. Its closest rival, X, will have 56.1 million U.S. users in 2023, the forecast said, which means that Threads will have less than half of the U.S. user base of the messaging app formerly known as Twitter.For the U.S.
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