Columbia Pictures/Tencent Media/Hemisphere’s PG-13 fourthquel Men in Black: International took in $3.1M last night from previews starting at 4 p.m. in 3,472 locations. Sony is projecting $30M for t…
is projecting $30M for the weekend, and hopefully the pic doesn’t go lower as there’s been a bad case of sequelitis at the box office lately with the under-performance of Men in Black: International
is Sony’s bid to revive the millennial franchise sans stars Will Smith and Tommy Lee Jones, and with pair Chris Hemsworth and Tessa Thompson. The revival we hear cost Sony a low $94M before P&A with less than 18% participations each by Tencent and Hemisphere. The hope is for a $300M global B.O. haul, which we’ve been told would lead to breakeven.s 2012 Thursday which drew $1.55M, but those shows started at 9PM and it was a different marketplace for previews.
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