Memes parodying Mike Bloomberg's paid Instagram meme campaign are flooding the internet
The meme copying and unofficial iterations were almost certainly intentional – in many cases, it's just free exposure – and the initial format is easily customizable . It's the perfect recipe for meme success.
Over the past few days, dozens of copycat Bloomberg DM memes have appeared on Instagram, created by accounts that either openly admit they're just copying the trend or are fully pretending to be sponsored by the candidate. A lot of the copycat posts use the same "yes this is really #sponsored by @mikebloomberg" text, either as an ironic joke or an imitation tactic. Others openly say it's just a parody . And others are even murkier, just saying "#sponsored."
Many copycats are clearly using the meme format for self-promotion or to get in on a viral joke – which is exactly how memes normally function, making it a feature, not a bug, of the Meme 2020/Bloomberg campaign.There's also been backlash to the Bloomberg campaign, but the negative attention still gets people talking about the candidate, especially among younger voters who are more likely to be following people like "@thefatjewish.
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