As Drake’s image director, Mellany Sanchez’s footprint has gone global—but she still practices a New York-centric, community-based understanding of style
tends to start small. At 15, she began interning at the late women’s sneaker boutique Laces in SoHo, picking up showroom samples, getting lunch, buying film. She grew up in Bushwick and went to high school on the Upper West Side, so the gig became a stop on the way home from school, as well as an opportunity to explore a different part of her city.
While still an NYU student studying visual communication, Sanchez became creative director at Fieg’s new venture, the streetwear emporium Kith, while it still had only a few employees, and she later worked on archival and visual projects atSanchez grew up on fashion forums that captured an attentive slice of early-2000s sneaker discourse, such as NikeTalk and Sole Collector, but also theFashionSpot, where “images were hardly ever uploaded without all of the credits.
There’s no shortage of Air Force 1’s on New York streets right now, but to see those kinds of classics in Sanchez’s work, they’re solutions to aesthetic questions rather than wholesale nostalgia. “Brands like North Face, Levi’s, Nike feel very true to New York needs and standards,” she said. “I’ve been happy to be part of that status that they have in the city.” But “the more that I traveled around New York,” she added, “that palette expanded.
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