Melissa Etheridge goes back to her dive bar roots for the 'As Cool As You Try' video, from her upcoming LP 'One Way Out.'
during these early years
. Unsure about how fans would react and how they’d sell, Etheridge didn’t record the tracks until 2013, intended for a box set. A battle with her old record label kept the songs shelved for longer, and when her current label, BMG, was brainstorming with her as the pandemic began, she knew the timing was right to finally release the album. The songs come from an intimate place, before her career took off and before she came out as a lesbian.
” ‘As Cool as You Try’ is feminist in nature [and] self-empowering,” she says. “I didn’t feel comfortable with that until after I came out. I tried to be truthful before I came out. I was writing nongender-specific lyrics, and that helped sharpen my writing. I had to be specific, and after I’d come out, I didn’t feel like I needed to change. I wasn’t writing songs for gay people. They were for everybody.
The feminist energy Etheridge mentions is matched by the video’s working crew. At Etheridge’s request, the entire video staff — from director to producer to grip — was made up of women, a rarity in an industry dominated by men. And most of the extras on the set were women or members of the LGBTQ community.
Dawn Church, who produced the video, was responsible for assembling the crew. She’d never had a request for an all-women workforce before, and while it was a fresh challenge, she felt rewarded with championing new workers rather than going back to the same few contacts. “It takes just a bit more effort, but the results are worth it,” she says.“Women love getting things done,” she says.
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