This company counts Barack Obama, Mila Kunis and Emma Watson as fans.
You’ve probably caught on to the fact that Allbirds is no ordinary shoe company.
From innovation to sourcing to design to packaging, every aspect of their decision-making takes the environment into consideration. Sure, sustainable is the buzzword du jour, and it’s led fashion brands across the globe to hop on the bandwagon, often at the expense of good design. Unfortunately, this means consumers have come to expect a sad compromise when it comes to ‘green’ goods—low on style, high on conscience.
“In a previous life, I had a sporting career,” says Brown. “I was playing in the Australian Soccer League. I was sponsored by Nike, and everything I had to wear had logos on it. But around that time, there was a big shift happening in apparel and fashion. You were seeing that unbranded, simple, Everlane aesthetic starting to take over in a way it hadn’t before. And so I thought there was room [in the market] for a simple sneaker.
But as he immersed himself in the workings of the footwear industry, he became aware of how little it had evolved over the years. The materials used are either synthetic or leather, and its dependence on non-biodegradable petroleum-based products makes the footwear industry one of the worst offenders in terms of environmental impact.
Sustainability may not have been their founding principle, but it’s been a core part of their business model right from the start. They regularly conduct LCAs—Life Cycle Analyses—to “understand the environmental impact of carbon footprint of our product,” says Brown, and also achieved B Corp certification.
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