A new report on the state of the streaming wars shows that we can expect women to pack the Emmy stage for years to come, especially because Netflix's original content department is run by a team of women: Via FortuneMagazine
and films away from the platform won’t happen immediately, says the analyst, but he also adds that it is “unclear whether Netflix can replace them with quantity and quality sufficient to keep its current subscriber base loyal.” Netflix made one major move to mitigate the exodus in mid-September,, which currently runs on Disney-owned Hulu., which will debut its Apple TV+ streaming service on Nov. 1.
“While we certainly have our roots in tech, Netflix today is an entertainment company,” says Ted Sarandos, Netflix’s longtime chief content officer. The new key to growth, according to the company, is an expanding roster of must-see shows and movies that get an increasingly global audience to not only sign up for Netflix but also stay subscribed. “Our challenge every day is making a show you can’t live without, and that show is different for every person,” says Sarandos.
To address this new challenge, Netflix has assembled a team of veteran content developers who bear little resemblance to the typical A decade later, even as Netflix’s streaming business began to boom, its leadership anticipated an eventual challenge to its model: At some point, the company wouldn’t be able to keep expanding its library of licensed content, at least not at a reasonable cost. Eventually, the traditional Hollywood players who had created all of those must-see programs and movies would want to keep them for themselves.
Because Netflix isn’t dependent on advertising dollars and because it has so much data at its fingertips, it can micro-segment audiences to create programs for a wide variety of different so-called taste clusters. As a result, the company has built a reputation among artists and viewers as a haven for obscure, narrow-cast content. “We’re not so focused on what is the best thing to put on Tuesday at 8 o’clock,” says Holland.
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