Doubters swore they'd never give up their F-150 to go electric — but she changed their minds. Here's how.
So how have Zhang and her team been able to convince truck-loving Americans to go electric?
"You have to change hearts and minds. Minds are something you can do with dollars - EVs are cheaper to operate. But what do we do with a vehicle to change hearts?" In focus groups, Zhang said most customers realised they typically needed less than 200 miles for one trip. The cheapest version of the Lightning model, the Pro SR, has aZhang, who owns a Lightning, recalled how she was able to drive her 18-year-old daughter on a 300-mile trip to her first semester of college with a brief stop to recharge on the way.
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