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retailer in the world, pulling in more than $92.4 billion in sales last year. The store operates across the US, with 1,897 stores in all 50 states, and it employs nearly 409,000 people.analytics firm NumeratorNumerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old. She typically has some college or a 4-year degree education with a household income of $80,000.
The typical customer visits Target every other Saturday or so — about 21 trips per year — and picks up 7 products for a total cost of about $49 per trip, Numerator found. In its annual report Target says that sales are roughly equal across its five product categories: apparel and accessories, food and beverage,"hardlines" , home furnishings and décor, with a slight edge in favor of beauty and household essentials.. Target shoppers also tend to choose Target-owned private labels, especially for children's apparel.
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