'For years, we’ve been painted a picture of what an “ideal” body should be. By wearing a Kitty, I want to allow women to say, “forget that,” and instead amplify the inner confidence they've had all along, letting their most beautiful selves shine.'
is celebrating the start of summer with a series of stories on all things swim. From the latest trends to buying the perfect suit, find everything you need to knowCameron Armstrong has no experience in design — or fashion, for that matter. Yet, last summer the 25-year-old quit her job at L’Oreal, where she was working in operational marketing, to launch her swimsuit company.
“[Our] swimsuits are available in a revolutionary sizing system focused on inseam measurements and your booty size,” Armstrong tells to. “We’ve thrown out the traditional sizing chart and in doing so, removed the boundary between too much fabric or too little for the perfect fit. Think of it as cup sizes for your butt.”For most of her life, Armstrong suffered from what she calls “diaper butt” when wearing ill-fitting bikini bottoms.
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