Winmark Corp.—which oversees 1,300 franchised resale stores like Plato’s Closet, Play It Again Sports and Once Upon A Child—has a long history of being profitable and keeping shareholders happy.
Robyn Selman For Forbes
“If people want to talk to us, they just call, and we call back,” said Winmark’s CEO Brett Heffes, 54, who joined the company two decades ago after working with retailers like J. Jill as an investment banker.an industry-funded report Despite the surging consumer interest, most resale upstarts have struggled to make money. TheRealReal, whose founder and CEO Julie Wainwright stepped down abruptly last month, lost $236 million on $468 million in revenue in 2021. ThredUp reported losses of $63 million on revenue of $252 million last year. The hands-on approach adopted by many companies, meant to engender trust with consumers by acting as a reliable middleman, is capital-intensive.
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