'I collect circus-related items and vintage clowns so, naturally, they worked their way into our aesthetic over time...' okballet
"But every time I saw him, I was like, 'I don't have any fucking money,' but Morgan was like, 'I [got it],'" Bortz says of his partner — who now handles Ballet's operations — before joking,"He's my sugar daddy."Freed says, for him, the"font and the word just hit in a way I had never seen before." And he wasn't the only one. As soon as the duo began rolling out pieces, they were snatched up almost immediately.
That said, within an increasingly crowded streetwear market, where do they envision themselves going from here? Well, it's less about positioning their business as something like the next Supreme and more about continuing to tap into the flamboyant irreverence that birthed the brand in the first place.
In that vein, Bortz hints that his moodboard will always be a little further outside the realm of what other brands would consider, as the"continuity of the brand will only make sense through a world of fantasy and folk tales and lore."
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