Tess Finkle, publicist to the biggest beauty stars and brands in the world, launched a new cosmetics company that has you asking WHY.
I sat down with Tess in Los Angeles to hear more about her passion for creating products that bring about a positive impact and why she’s highlighting the intersection of feminism and the world of beauty. Who are some of your beauty clients, and what lessons have you learned that helped launch Y Cosmetics?
I told him that Metro PR keeps me busy enough, and I am so, so, so bad at doing my makeup that I had my eyeliner tattooed at a female-owned salon in Beverly Hills to make it a non-issue. That said, I spent the next month thinking about his recommendation. It became an annoying echo, which usually means I have to revisit it. Part of me was drawn to the fact that the beauty industry is in the middle of a revolution and new rules are being written daily.
The goal of Y Cosmetics is to get everyone with a makeup bag to talk openly with themselves and to each other about the things that are keeping us from running the world.
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