Julius Værnes Iversen is working to bring more respect to the botanical industry with his floral creations that stun.
for Christian Dior was the defining moment in his industry. “It was amazing what he did,” noted the Dane. “He really opened the door for floral artists or designers to really express themselves through installations. And since he did that, our work has become more and more attractive, and now it’s more or less a necessity for either a show, or set design for a photo shoot or a campaign shoot.”
Tableau for Zalando. “An installation for a dinner event with Zalando beauty in Stockholm made with artificial monstera. The monstera was hand-painted with makeup from Zalando beauty to represent the new beauty line.”Tableau installation for Zalando. “[We] created a big woody installation for Zalando at Statens Musuem for Kunst in Copenhagen inspired by the urban life style and bringing nature in to our digital world. For the installation a real bucida tree, moss, wood, and ferns was used.
Tableau does exterior and interior installations, but most often Iversen speaks to the collective desire to engage with the natural world by bringing the outside in. This means that the flowers are speaking both to their audience and to the architectural space they are occupying. In Copenhagen, these are often tall and white. “Clean lines is a good description for a lot of creativity in Denmark in general,” said Iversen, who in turn uses dyed flowers to create tonal compositions.
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