Like a radio DJ, it will actually talk—giving some commentary and introducing the song, before it queues it up. Here's how it works.
on audio recommendation algorithms into a new feature. It’s currently rolling out for premium users in the US and Canada.
The DJ is comprised of three main tech components: Spotify’s personalization technology, a generative AI from OpenAI that scripts up what cultural context the DJ provides , and an AI text-to-voice platform that was built through their acquisition of There’s a weekly writer’s room that curates what they’re going to say about songs in the flagship playlists, such as those grouped by genres. There’s another group of writers and cultural experts that come in to discuss how they want to phrase the commentary around the songs they serve up to users. The generative AI then comes in and scales this base script, and tailors it to all the individual users.
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